How Pulselive Transformed WTA’s Digital Presence
Pulselive partnered with the WTA to reimagine WTAtennis.com, redefining it as an entertainment hub with personalised experiences and story-driven content.
Reimagining WTA’s Digital Ecosystem
Pulselive partnered with the WTA to rebuild WTAtennis.com from the ground up—creating a dynamic, entertainment-first platform that reflects the brand’s evolution and better connects a global audience with the sport and its standout personalities.
From Sports Site to Entertainment Hub
WTAtennis.com now puts storytelling at the heart of the experience—celebrating players as personalities, improving content discovery, and delivering a UX that matches the energy and ambition of the WTA’s redefined brand.
Crafting a Cinematic UX
Inspired by top-tier entertainment platforms, the new WTAtennis.com delivers a bold, immersive experience. From the dark-themed video hub to bento-style tournament layouts and dynamic match centres, every detail enhances storytelling and brings fans closer to the action.
Driving Fan Engagement with Playbook
Building on the momentum of the WTA's digital transformation, Playbook continues to enhance fan engagement with interactive features tailored specifically for WTA. From quizzes and trivia to polls and competitions, Playbook keeps fans connected and engaged all year round.
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A New Era for the WTA
The WTA's new digital ecosystem reshapes how fans follow the sport, celebrating the stories behind every match.
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A Strategic Partnership
Building the Future of Fan Engagement
Features like the video hub, dynamic tournament pages, and revamped Match Centre put fans at the heart of the action—serving real-time updates, player narratives, and intuitive UX that enhances clarity, context, and connection throughout the season.