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Elevating Women's Tennis

Driven by Insight. Made to Engage.

How Pulselive Transformed WTA’s Digital Presence

Pulselive partnered with the WTA to reimagine WTAtennis.com, redefining it as an entertainment hub with personalised experiences and story-driven content.

Reimagining WTA’s Digital Ecosystem

Pulselive partnered with the WTA to rebuild WTAtennis.com from the ground up—creating a dynamic, entertainment-first platform that reflects the brand’s evolution and better connects a global audience with the sport and its standout personalities.

From Sports Site to Entertainment Hub

WTAtennis.com now puts storytelling at the heart of the experience—celebrating players as personalities, improving content discovery, and delivering a UX that matches the energy and ambition of the WTA’s redefined brand.

Crafting a Cinematic UX

Inspired by top-tier entertainment platforms, the new WTAtennis.com delivers a bold, immersive experience. From the dark-themed video hub to bento-style tournament layouts and dynamic match centres, every detail enhances storytelling and brings fans closer to the action.

Driving Fan Engagement with Playbook

Building on the momentum of the WTA's digital transformation, Playbook continues to enhance fan engagement with interactive features tailored specifically for WTA. From quizzes and trivia to polls and competitions, Playbook keeps fans connected and engaged all year round.

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  • A New Era for the WTA

    The WTA's new digital ecosystem reshapes how fans follow the sport, celebrating the stories behind every match.

  • A Strategic Partnership

Building the Future of Fan Engagement

Features like the video hub, dynamic tournament pages, and revamped Match Centre put fans at the heart of the action—serving real-time updates, player narratives, and intuitive UX that enhances clarity, context, and connection throughout the season.

Pulselive has transformed WTAtennis.com into a destination that goes beyond sport. Their creativity and technical expertise have helped us realise a bold new vision—bringing fans closer to the game, the players, and the stories that define our sport.

Alex Powell, VP Digital, WTA Ventures