We’ve got some big news to share: Pulselive is officially coming together with Beyond Sports under the Beyond Sports brand!

Beyond Sports, a Sony Group company, is a leader in real-time data integration and immersive sports visualisations. By joining with them, we are amplifying our ability to deliver next-generation fan experiences, combining our expertise to empower partners to connect with their audiences in more meaningful and immersive ways.

A New Foundation

While the Pulselive brand is retiring, our team isn't going anywhere. We will be driving the new .DIGITAL arm at Beyond Sports and combining our teams to create .PLAY, which will focus on adding interactivity to every experience. These new arms join Beyond Sports' two existing departments: .STUDIO, which powers data visualisations, and .CONNECT, which handles data processing. For our partners, we will continue to provide the same high quality work, now supercharged by Beyond Sports' innovative technology.

We are excited to bring our expertise and digital know-how to Beyond Sports, empowering rights holders with the means to connect and communicate with their fan communities. Through intuitive web, apps, games, and all kinds of ‘sticky’, can’t-stop-playing experiences, we will deliver the interactive content today's fans expect and tomorrow's will demand.

Supercharging The Fan Experience

Pulselive has been at the forefront of creating world-class digital solutions for some of the biggest names in sports, including the Premier League, World Rugby, and the AFL. Our strength lies in designing and delivering robust digital ecosystems that engage millions of fans globally.

Beyond Sports brings an exciting and innovative approach to fan engagement, transforming live sports data into dynamic, animated content. Their award-winning technology has produced groundbreaking projects like the NHL's HOCKEYVERSE and ESPN's "Toy Story Funday Football," offering fans a completely new way to experience the game.

By blending our expertise in scalable fan platforms with Beyond Sports' immersive content capabilities, we’re creating an unmatched, end-to-end solution for the sports technology market. From premium digital platforms to data-driven, cutting-edge content, together we will provide a single, powerful resource for sports organisations looking to innovate and grow their digital presence.

The Future of Sports is Here

The external consolidation between brands is set to be finalised in early 2026, but our teams are already working closely on multiple client projects, set on redefining sports fan engagement together.

This is a pivotal moment for Pulselive and we are excited about the journey ahead. We look forward to continuing collaborating with our partners as Beyond Sports.DIGITAL and delivering an enhanced offering that enables greater fan connection and engagement.

Here’s to a new era in fan experiences.